Her Own Thing
Anyone can build now.almost nobodyknows what deserves to be built.
AI made building easier. It didn't make knowing what to build easier.
The 14-Day Validation Sprint is a product strategy system for turning what you already know into evidence, before you spend months building the wrong thing.
The shift nobody adjusted to
Building used to be the bottleneck.
If you had an idea, the wall used to be technical. You learned to code, found someone who could, or raised enough money to hire them.
That wall is disappearing. Now you can describe a product in plain language and have something working the same week.
But easier building created a new problem. Nothing filters bad ideas anymore.
The bottleneck moved.
It used to be
Can you build it?
Now it is
Do you know what to build?
Who this is for
You already know something worth looking at.
You have spent years becoming useful inside an industry, profession, community, or company.
You notice broken processes outsiders don't. You know the workarounds. You know what people complain about. You know what everyone has quietly accepted as "just how it works."
That knowledge isn't just experience. It's potential founder insight.
But experience alone isn't evidence. The Sprint shows you how to find out whether the problem you see is actually worth building around.
The 14-Day Validation Sprint
Stop wondering.get evidence
The Playbook
Read it. Learn the method.
The Founder Workbook
Use it. Gather the evidence.
1 purchase. 2 companion resources. 14 consecutive days.
The Playbook teaches you the product strategy methodology. The Workbook turns that methodology into action through exercises, evidence logs, customer conversations, synthesis, validation, and your final decision.
How it works
The 14 days
Days 1–2
The problem
Choose what deserves investigation.
Days 3–5
The evidence
Find proof outside your own assumptions.
Days 6–8
The humans
Talk to 8–15 people about what they actually do.
Days 9–11
The hypothesis
Turn patterns into a narrow product thesis.
Days 12–14
The test
Put something real in front of people.
Day 14
The decision
Build/Pivot/Kill
What makes this different
This isn't another "build an app with AI" guide.
You don't need another list of prompts. You need judgment.
The Sprint teaches the part AI can't do for you:
- /
Which problem deserves your attention.
- /
Which evidence matters.
- /
Which questions expose real behavior.
- /
Which patterns are signal.
- /
What belongs in version one.
- /
And when to walk away.
Domain knowledge is the input the tools can't generate for you.
By day 14
What you leave with
- ✓
One clearly defined problem
- ✓
Predetermined kill criteria
- ✓
20+ pieces of sourced market evidence
- ✓
A competitive and workaround analysis
- ✓
8–15 customer conversations
- ✓
3 evidence-backed product claims
- ✓
A narrow version-one scope
- ✓
Rough product screens
- ✓
A live validation page
- ✓
5 validation sessions
- ✓
A written BUILD, PIVOT, or KILL decision
You might leave with permission to build.
You might leave with a better problem.
You might leave knowing to stop.
All 3 are valuable outcomes.
I'm Anaïs.
I'm a product strategist and designer. I've made product decisions professionally, at one of the largest banks in the world, and I use this same methodology on my own products.
I don't write code. I built and shipped a Chrome extension by myself with one working hand while the other healed from surgery. Then I killed it, on purpose, because the evidence said so.
I also completed an executive program at MIT Sloan on the business strategy implications of AI.
I didn't learn this from watching people build startups online. This is how I learned to make product decisions professionally, and how I make them for myself now.
Coming soon
The Founder Intensive
The Sprint answers: Should I build this?
The Founder Intensive answers: Now how do I turn the evidence into a real product?
An 8-week guided experience for women ready to turn validated domain expertise into a functional technology MVP.
Read it before you buy it
Get thekill decisionfree.
A sample from the Sprint. The section about walking away from a product that worked, and how to know when it's time. Sent instantly.
No spam. One email a week after that, and you can leave whenever.
14 days is what it takes to stop wondering.
You don't need another year with the idea sitting in your Notes app.
Find the evidence. Make the decision. Then move.
$47
Includes The Playbook + Founder Workbook.
If you don't build your dream life, someone will pay you to build theirs.