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ALTAANA ESSENTIAL

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UX DESIGN

ALTAANA Essential

Virtual Fitting Room

Problem Statement:

Online shoppers face significant challenges with sizing and fit inconsistencies, inaccurate visual representations, and inconvenient return processes. ALTAANA Essential aims to create a seamless virtual try-on experience that empowers customers to make confident purchasing decisions.

Objective:
To provide an innovative virtual fitting room solution that addresses common online shopping frustrations, such as sizing inconsistencies and lack of personalized recommendations, while enhancing customer confidence and reducing return rates.

Frustrations with Online Shopping:
  • Sizing and Fit Inconsistencies: 100% of participants experienced issues with inaccurate sizing, emphasizing the importance of specific and reliable measurements.
  • Visual Representation Challenges: 75% cited frustration with color inaccuracies and poor product images, leading to mistrust in online purchases.
  • Return Hassles: 50% found the return process inconvenient, which discourages frequent online shopping.

Interest in Measurement Technology:
  • Personalization: All participants wanted seamless personalization features to enhance their shopping experience.
  • Device Skepticism: 75% were hesitant about adopting new wearable measurement devices, preferring integration with existing technology or in-store scanning alternatives.
  • Minimal Input for 3D Modeling: Most users favored simple, intuitive inputs to generate realistic 3D avatars.

Key Product Features and Suggestions:
  • 3D Modeling and Interactive Avatars: Nearly all participants valued lifelike avatars and customizable features like skin tone, lighting, and pose adjustments.
  • Tool Tips and Visual Aids: 75% emphasized the importance of guides or videos to ensure accurate measurement input.
  • Personalized Recommendations: 100% desired recommendations tailored to their size, style, and budget preferences.
Key Themes & Insights

As an online shopper who loves quality and luxury clothing
I want to visualize how garments look, fit and move on my body
So that I can confidently make my purchase.

Role & Tools Used:

Role:
  • UX Designer and Founder
Tools:
  • Figma
  • FigJam
  • Adobe Creative Suite
  • Google Surveys
  • Google Docs
  • Outlook
  • Conducted surveys and interviews to understand frustrations and expectations of online shoppers.
  • Analyzed competitors’ virtual fitting solutions to identify gaps and opportunities.
  • Developed personas based on user insights, focusing on diverse body types and shopping preferences.
Research and Discovery
Designed an intuitive virtual fitting room experience with these features:

  • Flexible Measurement Collection: Users can input body measurements manually, use device-free options, or access in-store scanning partnerships.
  • Realistic 3D Avatars: Customizable avatars with adjustable skin tone, lighting, and pose settings.
  • Fabric Quality Representation: Realistic textures and garment draping to showcase quality.
  • Personalization: A guided quiz to refine recommendations based on user preferences, style, and budget.
Prototype Design
Conducted testing with participants to evaluate key features.

Test Objectives:
  • Assess the ease of inputting body measurements.
  • Determine the effectiveness of 3D avatar customization.
  • Evaluate user confidence in personalized recommendations.

Key Insights:
  • Measurement Input: Users appreciated clear visual guides, reducing errors and improving ease of use.
  • 3D Avatars: Customizable avatars resonated with users, particularly the ability to adjust skin tone and lighting.
  • Personalization: The "personal shopper" quiz increased user confidence in the accuracy of recommendations.

Quotes from Participants:
  • "Biggest value happens if everything is accurate."
  • "Would be interesting if stores could sponsor it."
  • Skin tone inclusion is great. I wouldn't want a palette with a couple of colors."
  • "The fit is highest priority."
  • "For higher-end brands, I would shop more in store."
  • "This can help me. The designers might not have my specific measurements."
  • "The avatar looks so real—it’s like shopping for myself!"
  • "Skin tone and lighting adjustments make a big difference in visualizing the fit."
  • "The quiz narrowed down choices perfectly for my style and budget."
Usability Testing
Refine Measurement Collection:
  • Offer device-free and in-store scanning options to meet diverse user preferences.
  • Simplify measurement entry with relatable terms and instructional videos.

Enhance Avatar Realism:
  • Expand skin tone and lighting options, including hex color input and photo upload features.
  • Allow garment visualization from multiple angles with customizable poses.

Optimize Personalization Features:
  • Implement budget and style filters in the recommendation engine.
  • Improve the guided quiz with more nuanced questions about brand preferences and fit.

Pilot and A/B Testing:
  • Test the updated features to assess their impact on conversion rates and return reductions.
  • Gather feedback from a larger pool of participants to refine functionality.
Recommendations &
Next Steps

Summary:
ALTAANA Essential addresses critical pain points in online shopping by offering a personalized, intuitive, and visually accurate virtual fitting room solution. By focusing on user-centric design and seamless integration, this platform empowers customers to make confident, informed purchasing decisions while reducing return rates for retailers.